Today, if a business wants to grow then you need a digital marketing campaign to make that happen. Digital marketing is a marketing strategy that uses internet based services or platforms to get your products and services in front of your customers. It takes advantage of SEO (search engine optimization), Social Media Marketing, Video Marketing and Email Marketing to reach customers via the internet. Creating an effective digital marketing campaign isn’t difficult use these three steps to get your campaign started.
Start with Defining Your Target Audience
Every good marketing strategy starts with identifying the audience your brand wants to reach. Who will be using your products and services? In order to answer this let’s look at the following.
- Who will be buying your products and services?
- Where are they going to search for your products and services, will they use social media or Google search?
- Which social media platforms do they hangout on? Are they millennials that use Snapchat or business people who are on LinkedIn?
- Where do they hangout the most online?
Once you have figured out your target demographic, where to find them and how they interact with the brand that they already use then you are ready to put your business in front of them.
Choosing the Right Platform to Reach Your Audience
There are dozens of ways to reach your customers online, you can use ads, social media, PPC ads, search engine optimization and through email marketing. The trick is finding the one that is the most effective. Most people are online in one capacity or another, whether they only check email or have dozens of social media accounts. Most online platforms cater to a certain demographic and you need to choose the best platform or combination of them to make your digital marketing campaign work. For example, you may connect initially with business people on LinkedIn and then follow up that contact using email.
Test, Measure and Adjust
Be prepared to adjust your campaign accordingly, you may find that while you expect a Google Adwords campaign to be successful it may be social media that generates a better ROI. The online world changes quickly and it changes often and that may seem like it is hard to stay ahead of the curve it really isn’t. It can actually be one of the biggest advantages that you have. It allows you to adjust quickly where your ads are placed and the demographic that you are targeting.